Billabong compra Sector9

[RDParticipante]

Este deporte se empieza a convertir en «masivo». Billabong tiene «másculo» para promocionar el tema, como hicieron con el surf. Seguro que detrás de ésta vendrán más operaciones (atención! chicadelacurva ;-)) Es bueno o malo? Yo creo que es bueno…

Debate, please !!!!

BILLABONG PAYS UNDISLCOSED SUM FOR U.S SKATEBOARD BRAND SECTOR 9

Wednesday, July 02, 2008; Posted: 03:18 AM 7 Stocks You Need To Know For Tomorrow — Free Newsletter

SYDNEY, Jul 02, 2008 (AsiaPulse via COMTEX) — BLLAF | Quote | Chart | News | PowerRating — Billabong International Ltd (ASX:BBG) is continuing its push into the US market, snapping up southern California-based skateboard brand, Sector 9, for an undisclosed sum.

The US skateboard company, founded in 1994, is a market leader in the design and manufacture of skate longboards – a niche segment within the skateboard market.

The Queensland-based company expects the business to add about two per cent to group sales, implying the business generates A$25 million (US$23.75 million) to A$30 million in sales, the bulk of which are generated from the US along with some international sales.

The acquisition is expected to be earnings per share accretive in the first year within the group.

Billabong chief executive Derek O’Neill said Sector 9 operated in the specialty boardsports channel with a unique product offering, differentiating from its popular Element skate brand.

«Sector 9’s products, primarily its longboards, really differentiate it from other brands in the boardsports channel and have appeal to surfers, skateboarders and the broader youth market,» he said.

Deutsche Bank analyst Kristan Walker said the bolt on looks like a good acquisition with a strong overlap in sales channels.

«What do you do when you have a good balance sheet and the economy is doing it tough? Be opportunistic,» he said.

«We believe this provides further evidence that Billabong is living up to their mantra of wanting to keep its brands authentic by targeting the enthusiast through specialty stores.»

Mr Walker said Billabong has a very good global distribution network.

«It is bolstering this network with its own retail rollout – particularly in Europe – where wholesale channels are weak,» he said.

«Therefore, there are excellent opportunities to leverage bolt ons across this network and pick up large revenue synergies.»

Deutsche estimates Billabong will book a A$177.6 million net profit after tax (NPAT) in fiscal 2008.

JPMorgan is forecasting A$175.2 million NPAT in full year 2008.

JPMorgan analyst Shaun Cousins said a key area of earnings risk for the group is related to its Americas division, which has benefited from resilience in spending by teenagers as well as market share gains.

«The degree to which the teen consumer remains resilient is in question, particularly if the US were to head into a recession,» he said in a research note.

Mr Cousins said despite the risks, Billabong is developing a portfolio of brands with growth prospects.

Sector 9 co-founders and owners Steve Lake and Dennis Telfer and co-owner Dave Klimkiewicz are being retained as part of the acquisition in their current roles.

Billabong said the bulk of Sector 9’s revenues are generated by skateboard and associated hardgoods sales, while apparel is a small but emerging category.

This is the second bolt on by Billabong in less than a month.

In early June, Billabong bought American surfing and skate gear retailer, Quiet Flight.

«It is business as usual for Billabong and all the more evidence they are managing this business for the long term,» Mr Walker said.

The group reports its 2008 full year results August 22.

Billabong shares finished down 24 cents, or 2.27 per cent, at A$10.35 after hitting a low of A$10.06 in early trade.

The broader market ended the day nearly one per cent lower.

(AAP)

[FERYNATParticipante]

PUES SI UN ANALISTA COMO TU DICE QUE ES BUENO…….

LA VERDAD ES QUE BILLABONG EN LOS ULTIMOS AÑOS SE ESTA CONVIRTIENDO EN EL GIGANTE (VON ZIPER, ELEMENT, XCEL, NIXON, Kustom, ETC) Y MUSCULO LE SOBRE……AHORA BIEN A VER COMO LO UTILIZA.

LO DE SECTOR 9 PUEDE SER UNA BUENA NOTICIA, QUE EL LONGSKATE HAYA ENTRADO EN LA INDUSTRIA….

VEREMOS LOS RESULTADOS, MAS SECTOR 9 POR EL MUNDO….

VENGA DEBATE ???

[AmuParticipante]

A mi parece cojonudo!! a ver si de esta manera bajan los costes de importación y se anima más gente a pillar un long, solo espero que no los hagan en china y bajen los estandares de calidad que los nuevos siempre cambian cosas.

Esperemos que esto ayude a popularizar este deporte y podamos conseguir más material y mejor precio.

[JörgeParticipante]

lachicadelacurva

piensa que es cojonudo…lo mas importante es la representacion mediatica

que Billabong le puede dar a este deporte…llegara a mucha mas gente y eso es bueno

para todos.

os veo en la curva…

[FERYNATParticipante]

Esperemos que la factoria SECTOR 9 y Dave Klimkiewicz,Dennis Telfer y Steve Lake sigan manteniendose a la cabeza…….sobretodo para garantizar calidad y no cantidad ???

Que reduzcan precios no lo veo claro……auguro algun modelo pro model, taj, andy o parko entre otros.

Mas sector 9 en las tiendas ???? y en las calles

[CaribbeanParticipante]

Pronostico fabricación a bajo coste y bajas calidades. Todas estas empresas que empiezan a cotizar en bolsa tienen como único objetivo «cuenta de resultados». Existen ejemplos anteriores. BUAAA… En mi opinión no es bueno, perooo… todo es esperar.

[ricParticipante]

Es algo cojonudo, no hay más que ver el marketing que tiene Billabong: hacen unas películas-documentales de surf acojonantes, que parece que cuentan con un presupuesto ilimitado; como hagan algo parecido con el longsk8…de aquí a unos años se convierte en un deporte de masas, especialmente donde no hay playa.

[RukiParticipante]

Pues por lo que uso de la marca , que sólo es su material técnico, neoprenos y demás, tienen un nivel de calidad muy alto, orientado a muchos niveles de consumidor, a mi no me suena mal, es popularizar el longskate, para aquellos que vivimos lejos de una ola.

[Autor]

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